The "popNRW Prize", introduced in 2012, is one of the best-endowed and most prestigious awards for pop musicians in Germany.
In 2020, this prize will be awarded for the ninth time to successful musicians and promising newcomers from the region, who can look forward to a boost in popularity in addition to the prize money.
A jury of experts made up of representatives from the branch, festival organisers and journalists, supplemented by suggestions from an advisory board made up of representatives from the field of pop promotion, nominated 13 groups for the popNRW award in the category of Outstanding Artists, which is worth 10,000 euros. A total of 15 bands can look forward to the Newcomer Prize worth 2,500 euros.
The award ceremony, which was postponed in April due to the corona pandemic, will now take place on 21.10.2020 at the Volksbühne am Rudolfplatz in Cologne. However, due to the current situation and subject to a strict hygiene concept, the award ceremony will only take place with invited guests from the industry and band representatives.
In order to nevertheless give as many interested parties as possible the opportunity to attend the award ceremony, a hybrid solution will be offered for the first time. In cooperation with the c/o pop festival, where the event traditionally takes place, the event will be broadcast live on the c/o pop xoxo streaming platform.
The event will again be presented by radio and TV presenter Anja Backhaus.
As an integral part of "popNRW", the prize also focuses supraregional attention on this nationwide programme. Together with local partners, the NRW KULTURsekretariat, the NRW State Music Council, the NRW Ministry of Culture and the NRW Ministry of Economic Affairs operate an all-year-round funding concept consisting of various modules and workshops and specially designed to meet the needs of young musicians.
Within the framework of a performance promotion scheme, tours outside NRW and gigs at nationally and internationally renowned festivals are made possible, for example in cooperation with the Musicboard Berlin or the Reeperbahn Festival in Hamburg. The ZEITGEIST - New German Talent-Showcase, which "popNRW" has been organising with other German states in Brighton at The Great Escape Festival since 2017, will be continued in 2020.
Further such formats at other festivals, such as most recently in Vienna at the Waves Vienna Festival, are being planned.